"I don’t think there’s anything positive in the WCW brand at all. It was dead when they brought it. They were going to bury us when they did business."

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That might be the old model: to get a fixed fee. You have to start to think about other models and how they can generate interest - what it can do for a brand in the future - and about the fact that revenue can also be generated in many other ways... Just look at the one and a half million people at the free Rolling Stones concert in Cuba. And Cuba is not Central Park! So just use your imagination as to what kind of revenue can be made.

— Martin Sorrell